Small business owners everywhere are using industry best practices to give their companies the advantages that come with higher search engine rankings. SEO marketing is very effective when done properly but, when done incorrectly, can result in penalties that are very difficult to overcome. Below are three big mistakes to avoid in search engine marketing.
Putting Quantity Ahead of Quality
In the early days of search engine marketing, it was quite common to cram websites full of duplicate content, using as many keywords as possible to trick the search engines into boosting the site’s rankings. While it used to work, it is no longer effective. Web content must be valuable and useful so customers will keep coming back. By thinking about the customer’s needs as well as the site’s rankings, companies can make their SEO efforts more successful.
Paying for Links and Traffic
Another old and outdated SEO practice is paying someone to provide links or drive traffic to a website. If a business wants to increase traffic to its website, they should do it by enhancing the quality of that site’s content.
Spammy and Shady Practices
Some companies use spammy techniques such as dropping links on random forums to increase site traffic. While this is technically acceptable, it is important to offer something of value as well. That builds a reciprocal relationship, and customers will be more likely to link back to the site. The takeaway is, don’t let current and potential customers see the site as full of spam.
There are many mistakes to avoid in SEO marketing, and these are just some of the most common. The more knowledge and practice a customer has with SEO, the easier it will be to sidestep these errors. An SEO Company in Gainesville Florida can provide top-level customer service and award-winning software to manage a company’s online presence. The company’s approach to social media, SEO, and digital public relations are proprietary, simple, and affordable. To learn about using the internet to increase a company’s customer base and bottom line, call or click to set up a free, no-obligation consultation.