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The Impact of Google Algorithm Updates on SEO

The principles of SEO writing changed when Google introduced an algorithm shift in 2013. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.

The focus in not on Keywords. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They require variety in the content you provide and the keywords you use. They also require that you begin utilizing branded anchor text.

The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They demand that you be creative and use variety. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text doesn’t use the right grammar. However, because there are lots of searches conducted for these words, most spammers still use them.

The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you are doing this, you risk the sinking of your site’s rankings.

The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.

The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also tracking how fast you build backlinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It might ignore your backlinks and will likely sandbox the website.

The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.