Businesses that attend trade shows want to meet as many potential customers as possible. This is a fantastic way to advertise their business and to get to know people in the community who may need their products or services. Yet, without taking the time to properly design their event space, they’re not going to attract as many customers as they might home. One of the things they’ll want to plan in advance is what they can give to people who stop by their booth.
Brochures, Pamphlets, and Flyers
Whether it’s a single black and white page that lists the business details or it’s a full-color brochure, it’s going to enable visitors to the booth to take something home they can refer back to later. These should be eye-catching to ensure the person will look at them later and should offer the information the person might need to contact the business again in the future. It can take some time to have these designed and printed, so a business will want to start planning these as soon as possible.
Everyone loves receiving things for free and businesses can use this to advertise. They can choose from a huge selection of products and have the products customized with their business name or website. Then, they can give the gifts to everyone who stops by the booth. It’s a good idea to choose gifts that are going to be useful as this encourages the potential customers to use them again and again. When they use them often, they’ll remember the business name easier and, if they use them outside of the home, people who didn’t attend the trade show will be able to learn about the business.
Giving away products and brochures is an excellent way to ensure potential customers remember a business long after the trade show is done. Giveaways can even help spread the name of the business further when they’re used outside of the trade show by the potential customer. Take the time to check out more Event display ideas to learn more about what you can do to prepare your trade show booth and get started designing your space now.